Marsh Supermarkets

What do you think of corporate bloggin?

 

Back from Kiwanis International Convention 2009

I’m back from Nashville and wanted to share some thoughts regarding my brief visit. I was overwhelmed by the response to the seminars I presented. The rooms were overflowing and there wasn’t enough time! I enjoyed meeting everyone and was very gratified to see, by a great margin, “digital immigrants” ready, willing and able to embrace technology to help not only their clubs grow but to serve their mission — the children of the world. Many thanks for such a great experience!

 

Kiwanis International Convention 2009 Nashville

I’m blogging for the workshop “marketing your club” here in downtown Nashville at the convention center. I have a lively group of attendees asking great questions from all over the world. (note — some are single, all are cute!)

 

Mindi’s test post

Is this working?

 

embed a video – rachel test

lots o’ monitors

 

Testing iphone’s wordpress app

Just taking this opportunity to test blogging from my phone.

 

Social Media and Employee Policies

We generally have time at the beginning of each class for current events in the world of marketing technology news. By extension, I’m trying to reach out to my clients and call attention to marketing technology news I feel is worthy of a second look, a quick read or a thorough investigation via this blog, twitter and Facebook. This topic has been popping up recently in class, along the lines of …

“what were they thinking?”

We’ve all seen the Domino’s video by now, however, apparently we’re still not significantly motivated to action. Read on…

For example, a fascinating article in the New York Observer about NYTimes reporters twittering about a “private” meeting, Twitter Culture Wars at ‘The Times.’ How does this apply? I ask my clients time and again … do you have a non-disclose with your employees or do you cover social media in your employee policies? The answer is almost always, “no.”

I posted the TechCrunch well-written article, Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut, in the same vein but with much greater ramifications for entities that are publicly traded or perhaps even NFP’s that have strict compliance and accountability issues.

Please share your feedback — is your company incorporating these lessons into their own “employee handbook?”

 

HealthCare Marketing Update

web 2.0 and social media are turning the doctor-patient relationship upside down

– nice video from Bearing Point on healthcare, as they layout the strategy that will transform the relationship. Nice resource for IT healthcare including a white paper sketching out their strategy for Johns Hopkins University.

They also publish, via their wordpress blog, a wonderful directory, GovTwit, of all the governement entities currently twittering. Check out the CDC and Health and Human Services. I follow @AndrewPWilson on Twitter and he’s one of the young social media leaders of Gov2.0!

 

Recap Web 2.0 Expo 2009

Recap from CNet’s Rafe Needleman via video interview with Brady Forrest, show co-chair.

Trends emerging, based on economic impact, at the Web 2.0 Expo 2009

1. Buckle down with business plan
2. develop non-advertising revenue model from the beginning
3. design for multiple platforms
4. cloud computing
5. mobile, mobile, mobile

And on the mobile front, PhoneGap given Launch Pad award — an open source development tool for building fast, easy mobile apps with JavaScript!

 

Google and the Largest Democratic Event in Human History

Check out the google blog entry, India’s 15th General Election, and the tools google is providing the citizenship of India — absolutely staggering and I can’t wait to watch it unfold.