We generally have time at the beginning of each class for current events in the world of marketing technology news. By extension, I’m trying to reach out to my clients and call attention to marketing technology news I feel is worthy of a second look, a quick read or a thorough investigation via this blog, twitter and Facebook. This topic has been popping up recently in class, along the lines of …
“what were they thinking?”
We’ve all seen the Domino’s video by now, however, apparently we’re still not significantly motivated to action. Read on…
For example, a fascinating article in the New York Observer about NYTimes reporters twittering about a “private” meeting, Twitter Culture Wars at ‘The Times.’ How does this apply? I ask my clients time and again … do you have a non-disclose with your employees or do you cover social media in your employee policies? The answer is almost always, “no.”
I posted the TechCrunch well-written article, Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut, in the same vein but with much greater ramifications for entities that are publicly traded or perhaps even NFP’s that have strict compliance and accountability issues.
Please share your feedback — is your company incorporating these lessons into their own “employee handbook?”
